On this episode of HIT Like a Girl, Grace Vinton talks with Mary Jo Barthmaier, President of Insightin Health, about how the time has come for Medicare Advantage plans to take a page out of retailers’ playbooks and deliver highly personalized experiences for their members. She touches on the series of drivers currently converging that will make member engagement a crucial factor in determining the long-term success of health plans – the most important one being the transformative impact that connecting disparate data can have in generating actionable insights that drive member behavior.
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